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GREAT READS
Marcus Buckingham: First, Break All the Rules: What the World's Greatest Managers Do Differently
Seth Godin: Free Prize Inside!: The Next Big Marketing Idea
David B. Yoffie: Judo Strategy: Turning Your Competitors' Strength to Your Advantage
Tom Peters: Re-imagine!
EMANUEL ROSEN: The Anatomy of Buzz : How to Create Word of Mouth Marketing
Seth Godin: The Big Red Fez: How To Make Any Web Site Better
The Cluetrain Manifesto
Sergio Zyman: The End of Marketing as We Know It
Steve Farber: The Radical Leap
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
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